Safeway corporate launched a new campaign to give a voice to food to help create a connection with the many customers that come in to shop. My role was to work together with my project manager and the Safeway corporate team to help them implement this campaign for the many stores they have across Washington, Alaska and Idaho. This meant designing and adjusting signs to how the local divisions wanted to implement this campaign across all their stores. From the moment you park in the lot, walk through the doors and pass the aisles you should see a signature of Sincerely signages to talk to customers.