Seahawks partnership campaign
Designer: Raymond Tien
Project Manager: Amanda Hintgen
Advertising Specialist: Chelsea O’ Sullivan
Safeway and Albertsons is the official grocery partner with the Seahawks team. When it’s football season they start to game up and show how they’re a part of team 12. My role for the team is the designer to help the Seattle Division to design, implement and provide support for the tactics in the Seahawks campaign. This campaign involves a variety of tactics that go instore, online, community events, and even the stadium where the Seahawks play at.
In part of the partnership Safeway wanted to celebrate the retro throwback to when the Seahawks first started. We created a truck wrap to commemorate how long Safeway and Seahawks have been in the PNW.
In the Seahawks partnership campaign Safeway hosts a variety of community events such as fundraising money for shoes for kids in kicks4kids or the training camp for Seahawk players. To help make these events successful my team and I help produce collateral for these events such as banners, signs and the football cutouts for people to pose in.
