Valentine’s Day at Safeway

Holidays are always important for businesses especially for Safeway. One of the projects that I worked on for Safeway was the theming for Valentine’s. Looking through past ads and the sister companies that are with the Safeway franchise I took ideas and inspirations that worked in the previous year and looked at what didn’t. I noticed that in the past the ads with a colored theming background made it difficult for signage to show off the products. My goal was to work with cleaner backgrounds to help showcase the marketing team’s top products for V-day.